What happens here, Stays here Las Vegas Campaign Essay

What happens here, Stays here Las Vegas Campaign - Essay Example epresents a tremendous revenue stream for the city of Las Vegas, requiring the city to put forth sizeable effort at attracting mass quantities of consumers to its nightlife and recreational facilities. Las Vegas, as a unique American destination, maintains a significant strategic advantage over traditional product brands, as the business does not have to rely on measuring market share against competitors. There are few destinations with the same quality of spectacle and recreation provided by the entire city of Las Vegas, thus the city can focus solely on its product features, benefits and services as a unique travel destination. Though other cities across the country require tourism dollars, Vegas is in a class by itself for adult entertainment. The marketing focus is also to encourage international consumers to visit the city as part of Las Vegas’ marketing focus (Fowler, B.1). Up until only recently, Las Vegas had been positioned as a family destination, with previous marketing efforts focusing on the theme park varieties and water-park recreation provided by the city to lure family revenue dollars. One notable author describes the previous Las Vegas marketing campaign, focused on family, as a conglomerate of â€Å"T-shirt packs of doughnut inhalers roaming the casinos like livestock† (Anderson, 1). This represented a marketing focus where the targeted consumer was the family demographic, potentially creating conflict between the more adult-oriented consumer who looked at Vegas as an escape for adult entertainment and exciting, casino recreation. The shift in marketing focus from family-oriented to a more risquà © campaign illustrates a total change in target market focus. Las Vegas marketers also maintain a very mass advertising philosophy where individual target consumers are not the focus, but appeals to the mass consumer audience comprised of business professionals, young adults, and any other age or background demographic available in the United States.

What is critical theory, its purpose and Robert Cox quotations, Essay

What is critical theory, its purpose and Robert Cox quotations, purpose and who is it for - Essay Example king of a problem-solving theory under the process of normatively and factually criticizing the original framework of international relations and beliefs thereof (Marilli). It would involve realization of a whole new historical configuration for the world that used to be known and established in the light of societies that have become accustomed to Marxist principles or the type in which central powers are normally attributed to a capitalist nation as in the U.S (Moolakkattu). Cox occurs to reserve the position that, since the world has undergone mechanisms of change apart from the ordinary cycle in several aspects, critical theory ought to be employed in seeking to study how the mutating political economy may be dealt with on a level that requires mutual global adjustment. Apparently, the purpose herein is to gauge the readiness of America, especially, in acknowledging a tremendous shift in economic and socio-political framework of a world order where its pursuit for world dominance is at stake. In an interview via ‘Theory Talks’, Cox claims â€Å"I think the biggest challenge is the relative decline of the U.S. in relation to the rest of the world and whether and how America will adjust to a world in which it can no longer presume to lead.† Through the critical theory, Eurasia is analyzed to bear the capacity of perceiving America’s encirclement of influence as triggered by the ‘war on terror’ which the Bush regim e initiated and the administration of Obama acquires the pressure of keeping with. Robert W. Cox and Critical Theory of International Relations. 2013.  Robert W. Cox and Critical Theory of International Relations  . [ONLINE] Available at: . [Accessed 01 January 2013]. Theory Talks: Theory Talk #37: Robert Cox. 2013.  Theory Talks: Theory Talk #37: Robert Cox. [ONLINE] Available at:  . [Accessed 02 January